DoorDash
Background
I participated in a 5-hour designathon hosted by Design @ Berkeley partnered with DoorDash & Adobe. Our team designed a solution to promote healthy eating for college students and placed 3rd out of 30+ teams.
Role
UI UX Designer
Timeline
November 2023
5 hours
Skills
Prototyping
Rapid iteration
Storytelling
Team
4 students
Tools
Figma
Miro
Context
What is DoorDash's mission?
The goal was to design experiences to help students eat healthier.
Context
What is DoorDash's mission?
The goal was to design experiences to help students eat healthier.
Context
What is DoorDash's mission?
The goal was to design experiences to help students eat healthier.
My Role
I designed the final solutions for the health tags & group order. I worked with my team to research competitors and sketch brainstorms.
My Role
I designed the final solutions for the health tags & group order. I worked with my team to research competitors and sketch brainstorms.
My Role
I designed the final solutions for the health tags & group order. I worked with my team to research competitors and sketch brainstorms.
Problem
How might DoorDash enable college students to be more conscious of their health and diet?
College students face challenges like limited choices, busy schedules, and tight budgets.
Problem
How might DoorDash enable college students to be more conscious of their health and diet?
College students face challenges like limited choices, busy schedules, and tight budgets.
Problem
How might DoorDash enable college students to be more conscious of their health and diet?
College students face challenges like limited choices, busy schedules, and tight budgets.
Solution
Promoting food transparency & encouraging healthier options
Our redesign aimed to make it easier for students to find healthier options and incentivizing healthier choices.
Solution
Promoting food transparency & encouraging healthier options
Our redesign aimed to make it easier for students to find healthier options and incentivizing healthier choices.
Solution
Promoting food transparency & encouraging healthier options
Our redesign aimed to make it easier for students to find healthier options and incentivizing healthier choices.
Filter by health choices
Filter by nutritional preferences, dietary restrictions, and a scrollable calorie range.
Increases nutritional transparency and user control to find healthier options
Health banners for transparency
Health banners displayed based on health filters
Ensures dietary preferences & restrictions aren't overlooked
Incentivize healthier choices with group order
Discounts for group orders with healthier options
Encourages healthier social eating habits
Research
Competitive Analysis
Our team conducted a competitive analysis on food delivery apps, focusing on health features, item organization, and limitations. This guided our feature ideas to promote healthy, social eating on DoorDash.
Research
Competitive Analysis
Our team conducted a competitive analysis on food delivery apps, focusing on health features, item organization, and limitations. This guided our feature ideas to promote healthy, social eating on DoorDash.
Research
Competitive Analysis
Our team conducted a competitive analysis on food delivery apps, focusing on health features, item organization, and limitations. This guided our feature ideas to promote healthy, social eating on DoorDash.
Main Insights
Dietary filters are a standard feature on food delivery apps.
Many apps lack nutritional information or accommodate to dietary restrictions (calories, vegan/gluten-free/halal options).
Food is displayed based on recommendations & deals.
Ideation
Brainstorming + Sketches
Our team conducted a competitive analysis on food delivery apps, focusing on health features, item organization, and limitations. This guided our feature ideas to promote healthy, social eating on DoorDash.
Ideation
Brainstorming + Sketches
Our team conducted a competitive analysis on food delivery apps, focusing on health features, item organization, and limitations. This guided our feature ideas to promote healthy, social eating on DoorDash.
Ideation
Brainstorming + Sketches
Our team conducted a competitive analysis on food delivery apps, focusing on health features, item organization, and limitations. This guided our feature ideas to promote healthy, social eating on DoorDash.
Takeaways
What I Learned
I learned to quickly ideate, iterate, and design solutions while effectively dividing tasks to maximize teamwork and efficiency.
I learned to present design solutions clearly, justify decisions, and craft a compelling narrative for stakeholders.
Takeaways
What I Learned
I learned to quickly ideate, iterate, and design solutions while effectively dividing tasks to maximize teamwork and efficiency.
I learned to present design solutions clearly, justify decisions, and craft a compelling narrative for stakeholders.
Takeaways
What I Learned
I learned to quickly ideate, iterate, and design solutions while effectively dividing tasks to maximize teamwork and efficiency.
I learned to present design solutions clearly, justify decisions, and craft a compelling narrative for stakeholders.
Takeaways
What I Learned
I learned to quickly ideate, iterate, and design solutions while effectively dividing tasks to maximize teamwork and efficiency.
I learned to present design solutions clearly, justify decisions, and craft a compelling narrative for stakeholders.
What I Would Do Differently
With more time, I would have conducted usability tests to validate our solutions' effectiveness and considered the technical feasibility.
What I Would Do Differently
With more time, I would have conducted usability tests to validate our solutions' effectiveness and considered the technical feasibility.
What I Would Do Differently
With more time, I would have conducted usability tests to validate our solutions' effectiveness and considered the technical feasibility.
What I Would Do Differently
With more time, I would have conducted usability tests to validate our solutions' effectiveness and considered the technical feasibility.
Thank you for reading <3
Explore my other projects
Thank you for reading <3
Explore my other projects
Thank you for reading <3
Explore my other projects
Thank you for reading <3
